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Business · Sports & Entertainment
Tencent strikes a partnership with Pokémon Company to launch new games
CKN
2019/07/23 04:19:40
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Tencent, The Pokemon Company, Nintendo, video games

Jul 23, 2019 (China Knowledge) - Tencent Holdings and The Pokémon Company, in which Nintendo owns a significant stake, reached an agreement to jointly develop games.

TiMi Studio Group, under the Hong Kong-listed Tencent, will take the lead in developing titles with The Pokémon Company which released the global phenom game Pokémon Go. Tencent announced its collaboration with the Japanese firm on its official Weibo blog but did not reveal details.

In China, gamers prefer smartphones and personal computers. Meanwhile, many local titles have long won over those gamers and popular titles tend to be plagiarized. These all make it harder for foreign video game companies to grab larger market shares in the country.

Tencent's WeChat, as one of the most popular social media apps in China, has attracted more than a billion users in this country. The social media giant will be a strong ally to help both Nintendo and Pokémon expand their businesses in China.

The Pokémon Company will further polish its Pokémon Go, a sensational game allowing users to hunt virtual monsters and prizes in the real world with their smartphones. In May, the company released new initiatives, including a Detective Pikachu sequel for the Switch console and a new device for tracking sleep.

Tencent is looking forward to boosting the development of its gaming sector with a much more global perspective.

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