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China smartphone market rebounds in Q2
CKN
2018/08/07 08:08:07
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Aug 07, 2018 (China Knowledge) - According to data published on August 3rd by IDC, the Chinese smartphone market shipped 105 million units during the second quarter of 2018, posting a 5.9% year-over-year decline. The rate of decline is lower as compared to Q1.

Looking at market share leaders, Huawei has retained its supremacy with a new high of 27.2%. During the offseason, Huawei managed to stay on the radar with the P20 Pro series. Moreover, with the launch of the new "GPU Turbo" technology, the popularity of Huawei and Honor brands has kept the sales in strong momentum.

Following at No.2 and No.3 are OPPO and vivo, respectively. Thanks to the release of new flagships Find X and NEX as well as holding massive marketing activities during the World Cup, both store traffic and brand interest were significantly boosted. 

Different analyses have agreed that while there have been positive signs of recovery, vendors need to see that the market is undergoing a change. The market's average selling price increased 15% YoY in the second quarter which suggests consumers are willing to pay more for higher quality and better user’s experience. As replacement cost continues to rise, users are now paying more and more attention to industrial design and brand image instead of price as they used to.

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