Apr 19, 2019 (China Knowledge) - US e-commerce giant Amazon has said that it would stop providing services to third-party merchants on its China market place from July 18 and instead focus on cross-border sales due to stiff competition from local e-commerce operators.
According to Amazon, the company had been increasing its focus on cross-border sales over the last few years and has managed to receive strong response from Chinese consumers as demand for high-quality, authentic goods from around the world increases.
After July, Amazon users in China will not be able to purchase goods from third-party merchants in China but can still place orders from the US, UK, Germany and Japan through the company’s platform.
Amazon has also reiterated its commitment to the Chinese market and that the company will still continue to grow and invest in China through its Amazon Global Store, Amazon Web Services as well as Kindle content and devices.
Amazon first launched its Amazon Global Store service in November 2015 to allow Chinese users to purchase goods directly from overseas markets through its platform. In October 2016, the company then launched its Prime membership in China to provide free, cross-border shipping from its Amazon Global Store, gradually building up its cross-border capabilities in China.
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