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Business
Tencent Holdings plans expansion into online education in China
CKN
2019/01/11 02:48:37
1,565
China's News, China's Financial News, Tencent

Jan 11, 2019 (China Knowledge) - Tencent Holdings is now aiming to expand its online education segment, hoping to ride the wave of the country’s fast growing online tutoring market.

Just this week on Wednesday, the company’s online tutoring platform Fudao QQ introduced a suite of online Chinese language courses targeted at K-12 students in the country.

These courses include live tutoring services, short-video and micro courses for reading and writing as well as special courses in literature which are designed to make the learning process more interesting.

As internet-based technologies get integrated into the education sector, Tencent hopes to leverage its technological expertise to bring such educational resources to areas such as China’s third and fourth-tier cities which have limited access to such resources.

To date, Tencent’s Fudao QQ platform has served more than 400,000 students with about half of these students coming from the country’s third and fourth-tier cities.

The platform will also use big data analysis tools to keep track of its students’ progress and incorporate a WeChat mini-program to help students memorize and recite words they have learnt.

In addition to these, the company has also entered an agreement with the Central China Normal University Press to offer a series of Chinese language textbooks.

The company hopes that its combination of teaching through new technologies and textbooks will allow students to learn in a more relaxed way and maintain their interest in the subject.

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