Dec 07, 2018 (China Knowledge) - Samsung Electronics and Suning have reached a strategic partnership, yesterday, in Nanjing to promote bilateral cooperation. The two sides agreed to deepen business collaboration at the strategic cooperation level, especially in the construction of retail channels. Samsung Electronics and Suning will further build and improve the retail model and system with the help of resources and advantages in their respective fields. Samsung Electronics will also better respond to the rhythm of the current market by strengthening its channel advantages, cater to the shopping habits of young consumers, and provide them with better services and experience.
At present, Samsung Electronics continues to strengthen its competitiveness in the mid-end mobile phone market. Samsung has just launched Galaxy A9s for young Chinese consumers and Galaxy A6s, specifically designed for the Chinese market. In the future, Samsung Electronics will also launch more mid-end products carrying the world's leading technology.
With the strategic cooperation between the two sides, Suning will further promote the penetration of Samsung Electronics products in Suning's key sales channels by taking advantage of its own advantages in channels.
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