Nov 08, 2018 (China Knowledge) - Oppo electronics has announced its intention to build a new design center in London during its new smartphone series launch. This will be the company’s second design center with its only other one in its hometown in Southern China.
Oppo plans to increase its presence in the European smartphone market over the next 3 to 5 years. The company’s latest R15 smartphone is currently its bestseller in the European market.
The design lab will be working with art institutes and famous designers in Europe and seeks to have a 90% local workforce. Oppo will also work with European telecommunication operators and local distribution channels.
Europe is set to be one of the first regions to deploy 5G mobile networks and Oppo is currently in the race to be the first the release 5G smartphones. The company currently prides its phones for their ability to capture sharp photos even in low-light environment.
Since starting its global push, Oppo has entered 35 countries and regions. The company has partnered with local telecommunication operators in Italy, France, Spain and the Netherlands.
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