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China's online advertising for financial services up 38.9% in Apr

May. 30, 2012 (China Knowledge) - China saw its market size of online advertising for banking and insurance industry increase by 38.9% in April on a MoM basis, according to statistics released by a Chinese internet research company.

Property insurance topped the sector last month with market share of 32.1%, 10% higher than in March. The market size of property insurance for April also surged 107.2% MoM, principally boosted by increased in auto insurance.

About 25.5% of the total market size in the banking and insurance industry was derived from banking business, 14.4% from funds, 13.5% from banking cards, 4.4% from banks branding, 3.8% from investment and financing, and 6.3% from other businesses in the industry.

Last month, Ping An Life Insurance (Group) Co<601318><2318> was the largest online advertiser in China's banking and insurance industry with advertising expense of RMB 12.48 million, down 3.94% MoM from RMB 12.99 million.

China Taiping Insurance Holdings Co Ltd<0966> and Industrial and Commercial Bank of China<601398><1398> ranked second and third, with advertising expense of RMB 10.22 million and RMB 7.99 million, respectively.

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