May. 4, 2012 (China Knowledge) – China
's traditional media advertising market growth slowed to a nearly five-year low of 1.4% in the first quarter of this year, according to a research report made by CTR.
From January to March, the advertising expenses in TV, magazine, radio and outdoor media increased 1.9%, 5.7%, 9.9% and 2.5%, respectively. However, the advertising expenses in Newspaper media decreased 6.3% in the three-month period.
From the industry perspective, toiletries, business & services, foodstuff, beverages and pharmaceutical industry saw its advertising expenses grew 0.3%, 8.7%, 0.4%, 7.1% and 0.7%, respectively. While, the advertising expenses in transportation, property and household appliances industry showed a downturn in the period.
L'OREAL and MAYBELLINE's advertising expenses jumped 47.9% and 202.6% in the first quarter of 2012. Fast food chains like McDonald's and KFC saw its advertising expenses in Chinese traditional media advertising market decreased 5.6% and 5.8%, respectively.