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China's search engine market value surges 70.4% in Q1

Apr. 26, 2012 (China Knowledge) - China's market value of search engine industry totaled RMB 5.53 billion in the first quarter of this year, reflecting a year-on-year increase of 70.4% but a sequential decline of 4.7%.

The country's search engine market value plunged 15.6% to RMB 3.25 billion on a sequential base in the first quarter of 2011, but then surged 33.2% to RMB 4.32 billion in the second quarter, increased 24.5% to RMB 5.38 billion in the third quarter and grew 7.8% to RMB 5.8 billion in the fourth quarter of last year.

U.S.-listed Baidu.com Inc<BIDU> accounted for 78.5% of the China's search engine market by revenue in the first quarter of 2012, followed by Google China with 16.6%, Sogou, an online search engine of Sohu. com Inc<SOHU>, with 2.8%, Sousou, controlled by Tencent Holdings Ltd<0700>, with 1.4% and Youdao, a unit of NetEase.com Inc<NTES>, with 0.3%.

Last year, China saw its search engine market value reach RMB 18.78 billion, reflecting a year-on-year jump of 70.2%, and the growth was 11.7 percentage points higher than in 2010.

Baidu.com still dominated the country's search engine industry with a market share of 76.4% in 2011, 4.4 percentage points higher from a year earlier, sources reported.






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