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Aston Martin's China sales soar 72.7% in 2011

Feb. 20, 2012 (China Knowledge) - Aston Martin Lagonda Ltd, a British manufacturer of luxury sports cars, sold 190 vehicles in China last year, reflecting a year-on-year jump of over 70%, said Marcel Fabris, marketing and communications manager for the Asia-Pacific region.

In contrast, the auto manufacture's global sales declined from 4,250 units in 2010 to 4,200 units in 2011.

Aston Martin also expects to over double its sales in mainland China this year to be in the range of 500 to 700 units, said CEO Ulrich Bez at the opening of a flagship store in Pudong New Area, Shanghai over the weekend.

Sales in China are further expected to increase to 1,000 units by 2013 or 2014, accounting for 20% of Aston Martin's global sales and making the country the auto maker's third largest market after the Britain and the U.S., sources reported.

A person familiar with the matter noted Aston Martin will own ten dealerships in China by March with new outlets being opened in Guangzhou and Shenzhen of Guangdong Province.






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