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Jaguar Land Rover's China sales surge 61% in 2011

Jan. 13, 2012 (China Knowledge) - Top luxury brand Jaguar Land Rover, a British automotive business owned by Tata Motors of India, sold 42,063 vehicles in China last year, reflecting an increase of 61% from two years ago.

The luxury auto maker set new sales records for every quarter of 2011. In the whole year, China sales of the Jaguar models soared 123% year on year to 5,976 units, including 945 units in December alone.

The Land Rover sales in the country totaled 36,087 units last year, soaring 54% year on year, which was boosted by introduction of the new Range Rover Evoque model with sales of 36,087 units sold in China.

The company expects further strides in China this year, said Bob Grace, Director of the manufacturer's China Operations.

Ralf Speth, CEO of Jaguar Land Rover, said the company and Chery Automobile Co Ltd, the largest private automaker in China, have submitted an application to relevant Chinese regulators to build a Chinese plant for local production.

The luxury vehicle manufacturer currently owns only three production bases in Britain, as well as some complete knock-down or CKD facilities in other countries or regions, said a person familiar with the matter, adding that China would be the first country where the British auto maker launches an overseas plant.

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