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China replaces Germany as Audi's largest market

Jan. 6, 2012 (China Knowledge) - Germany-based Volkswagen AG's premium unit, Audi AG, saw auto sales in China surge 37% from two years earlier to 313,036 units last year, making the country Audi's largest market.

Peter Schwarzenbauer, a board member for sales and marketing of Audi, said the sales volume exceeded our expectation, adding that there is still a largely growing trade in Chinese vehicle market.

Of the total sales, around 80% or domestically-made 252,000 Audi models were sold in China, reflecting a year-on-year increase of 29%, while imported 57,888 Audi models are sold in the country, excluding Hong Kong, up 89% from a year earlier.

The most popular model was Audi A6L with 113,232 units sold in China, while Audi Q5 had the biggest sales growth of 93% with 54,260 units sold in the country.

Audi Q7 was the major imported Audi model last year with sales surging 70% year on year to 19,063 units, while Audi A8L sales jumped 153% from a year earlier and reached 12,425 units.

A joint plant, which is owned by Audi and China's state-owned FAW Group, is located in Changchun, Jilin Province and currently has an annual output capacity of 300,000 vehicles.

Another plant, wholly-owned by Audi and located in Foshan, Guangdong Province, is expected to go into operation in 2013 with an annual output capacity between 150,000 and 200,000 units.

At present, Audi owns 225 outlets in 100 cities in China, and the outlet number is estimated to exceed 400 at the end of 2013.

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