Nov. 15, 2011 (China Knowledge) - Beijing Economic-technological Development Area, or BDA, opened the World’s University Creativity Expo, and announced the set-up of University of Creativity’s headquarters by China Education Television in the industrial park.

The World’s University Creativity Expo, which is one of the major events of the 6th China (Beijing) International Cultural & Creativity Industry Expo (ICCIE), followed the theme on "creativity changes life, creativity helps win in future". The expo included theme events such as 2011 Global Creative Leader Forum and 2011 World University Creative Work Expo.

As one of the major projects in BDA's culture and creativity industry, the University of Creativity’s build-up covers a land area of 27,000 square meters, including Area A for the creativity institute, Area B for the film-making and television-related creativity center, and Area C caters to the creativity-related industry cluster.

The aim of this university’s park is to provide a creativity-conducive environment to nurture and develop academic elites to put their skills into practical use. The park also aims to sustain China’s top universities’ R&D works continuously develop with creativity.