May. 22, 2012 (China Knowledge) - China saw online advertising market in clothing and accessory sector decline 15.16% MoM in April 2012, according to an internet research company without disclosing the amount of market size.
Around 51.8% of the total was image-advertising last month, while the proportion of sports clothing advertisement was 17.9%, shoes 7%, cases and bags 5.6%, watches 3.9%, jewelry 3.3% and underwear 2.3%.
VANCL.com, a leading local B2C online clothing retailer, ranked first of the top ten advertisers in the online clothing and accessory market, with expenses of RMB 84.4 million, last month.
A distance second spot was 361 Degree International Ltd<1361
> with advertising expense that surged over six folds to RMB 9.22 million, follows by Hangzhou Yksuit Technology Ltd with RMB 8.62 million, U.S.-based Nike Inc with RMB 6.61 million, Li Ning Co Ltd<2331
>, a Chinese sports brand giant, with RMB 5.15 million, Swiss watch maker Rolex with RMB 4.09 million and Xtep International Holdings Ltd<1368
> with RMB 3.66 million.