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Wenzhou (Zhejiang) City Information

Major Economic Indicators (2013)
    Land Area (km2)     11,784 (Ranking)
   Population(million)     8.07 (Ranking)
    GDP (RMB billion)     400.39 (Ranking)
    GDP Composition
          Primary Industry (Agriculture)     2.9%
          Secondary Industry
(Industry & Construction)
          Tertiary Industry (Service)     46.8%
    GDP Per Capita (RMB)     49,817 (Ranking)
    Unemployment Rate     1.94%
    Fixed Asset Investment (RMB billion)     295 (Ranking)
    Actually Utilized FDI (USD million)     502 (Ranking)
    Total Import & Export (USD million)     20,602 (Ranking)
          Export (USD million)     18,146 (Ranking)
          Import (USD million)     2,456 (Ranking)
    Sales of Social Consumer Goods (RMB billion)     213.64 (Ranking)
Source: Wenzhou Economic and Social Development Report 2013

Wenzhou is located on the southeastern coast of Zhejiang Province, bordered by the East China Sea and the Ou River. It has a 355 km coastline. Wenzhou, whose name means “mild and pleasant land,” is neither extremely hot in summer nor extremely cold in winter.

Due to its highly-developed road, waterway and air transportation system, it is easily accessible. Numerous highways lead from the city to cities such as Beijing, Shanghai and Guangzhou. The 250-km Jinhua-Wenzhou Railway is linked to the Zhejiang-Jiangxi Railway, connecting the city with other major cities in South China. Wenzhou Yongqiang Airport operates routes to domestic cities as well as two routes to Hong Kong and Macau. Wenzhou’s port, one of the 25 main coastal ports in China, also plays an important role in the city’s integrated transportation system.
Economic Features

In 2013, Wenzhou’s GDP rose 67% to RMB 400.39 billion, ranking third after Hangzhou and Ningbo in Zhejiang Province.

As the birthplace of China’s private economy, Wenzhou features a bustling private economic sector and a highly market-oriented economy. The “Wenzhou Spirit,” which embraces openness, hard work, cooperation and entrepreneurship, helps drive the robust private economy.

The gross industrial output from enterprises with designated size and above in Wenzhou rose 3.5% to RMB 441.85 billion in 2013. Heavy industry and light industry have industrial output of RMB 288.59 billion and RMB 153.26 billion, accounting for 65.3% and 34.7% of the industrial sector.

The city’s 10 pillar industries are electrical manufacturing, shoemaking, equipment manufacturing, electrical production and supply, plastic manufacturing, textiles, garments, transportation equipment manufacturing and chemicals.

Wenzhou is known as the “capital of shoes.” Leading shoe enterprises in Wenzhou include Aokang, Giho and Red Dragonfly.

In 2013, sales of consumer goods rose 11.2% year on year to RMB 213.64 billion. During the year, more than 56.77 million domestic tourists and 0.74 million foreign tourists have visited the city. The total tourism income rose 20.2% to RMB 58.24 billion.

Wenzhou’s total foreign trade increased 0.8% to US$20.6 billion in 2013, comprising US$18.15 billion in export value and US$2.46 billion in import value. The city’s major export products include mechanical and electronic products, shoes, and garments.

In 2013. Wenzhou approved 45 foreign invested projects and the utilized FDI in the city surged 25.9% to US$502 million. Coca Cola, GE, Cendant, and other Fortune 500 enterprises have established themselves in Wenzhou.

Cultural Highlights
Wenzhou, also known as Yongjia, can trace its history back to around 2000 BC. It received its current name during the Tang Dynasty, when it was promoted to prefecture-level status. As the city was formerly a port giving access to the mountainous interior of Zhejiang Province, its people are extremely self-reliant and independent. It was the first city to establish a market economy and its citizens are well equipped and have good business sense. Wenzhou’s commercial culture is more dominant than that of other cities.
Tourist Attraction
There are three national scenic areas and two national nature reserves in Wenzhou, the most famous of which is Yandang Mountain, a mountain in Leqing County in the southeastern part of Wenzhou. The other two national scenic areas, Nanxi River Scenic Area and Baizhangji & Feiyun Lake Scenic Area, and the two national nature reserves, Wuyanling National Nature Reserve and Jiangxinyu Island, also attract a large number of tourists.

Wenzhou’s cuisine always includes seafood ingredients. The most famous dishes are a kind of boiled fish, Garlic Seasoned Fish Skin and Double Taste Crabs.
Major Development Zones

There is only one state-level development zone in Wenzhou, namely, the Wenzhou Economic & Development Zone.

Area (km²)
Pillar Industries
GDP in 2010
(RMB billion)
Wenzhou Economic and Technological Development Zone
Information technology, machinery and electronics, new materials, bio-pharmaceutics
Source: National Development and Reform Commission


"National Garden City" (2002)
- Ministry of Construction of P. R. China

"National Sanitary City" (1999)
- Ministry of Health of the P. R. China

"Well-know Historical and Cultural Cities in Zhejiang Province" (1986)
- Zhejiang Provincial Government


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